^ 'AntiGravity Yoga a fun approach to fitness'.

^ 'Drum Your Way Fit With Pound At Crunch'.

^ 'Bills extend partnership with Crunch Fitness'.

^ 'Tips From The Top: One On One With Ben Midgley, CEO of Crunch Franchise - Thrive Global'.

'Crunch Fitness Appoints Keith Worts To Chief Executive Officer'.

^ 'Jim Rowley, Crunch Fitness Intl Inc: Profile and Biography'.

^ 'Bally Plans to Purchase Crunch for $90 million'.

'Crunch Inc.: Marketing a Gym, as Well as a Way of Life'. 'Crunch Fitness Announces Milestone of 400th Franchise Club Opening'. As of 2022, 28 of Crunch's locations were Signature gyms. Crunch Fitness locations offer group classes, advanced HIIT classes, and traditional gym services for $9.99 to $29.99 a month. Crunch Signature locations are premium, full-service clubs with monthly memberships that typically range from $85 – $130, mainly located in major metropolitan areas, and offer a wide array of services, classes and amenities. The company has two primary categories of gyms: Crunch Signature and Crunch Fitness. Although the classes were later standardized across various locations, some popular offbeat classes remain, such as karaoke bicycling, Pound, Antigravity Yoga, among others. As early as 1997, Crunch offered pole dancing and capoeira.

Initially, Crunch Fitness featured some unusual classes such as bicycle-based yoga, coed wrestling, and an 'Abs, Thighs and Gossip' class run by a drag queen. The clubs offer an array of group fitness classes, including stationary bike workouts, Pilates, Yoga, and Zumba. On August 25, 2021, Pegula Sports & Entertainment announced a multi-year extension with Crunch Fitness as an Official Partner of the Buffalo Bills. Keith Worts is CEO of the company's owned and operated clubs, including the Crunch Signature brand, and Ben Midgley is CEO of Crunch Franchise.

Ĭrunch is led by Worldwide CEO Jim Rowley. On July 1, 2019, it was announced that private-equity firm TPG was acquiring Crunch Fitness through its growth-equity unit. In 2005 Angelo, Gordon & Co., a private equity firm, purchased Crunch from Ballys for $45 million, and in 2009 added New Evolution Fitness Company ('NEFC'/New Evolution Ventures), a company founded by Mark Mastrov (founder of 24 hour fitness) and fitness Veteran Jim Rowley, as an equity and operating partner. Ownership īally Total Fitness acquired Crunch in 2001 for $90 million in cash and stock, holding the brand for four years. The clubs became successful by appealing to young upscale members and by selling logo merchandise. Crunch was founded in 1989 as a fitness studio by Doug Levine, a former stockbroker.

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